You may have seen advertisements for sweepstakes and similar contests on the internet and might be wondering how sustainable this format is. Sweepstakes promotion is a marketing strategy that aims to increase user and consumer engagement.

The public sees that you’re offering potential prize winnings, allowing them to get involved with your brand. Hence, they are able to witness your brand’s goals in a personal manner. There are many reasons prize promotion or sweepstakes is effective, and if you’re using the following marketing strategies, this method can be beneficial for you:

Lead generation

The focus of marketing is to reach an audience through promotions. Even so, gaining an audience is not as easy as clicking the post button on Facebook for a single instance. This is what lead generation solves. It is the process of gaining leads from potential customers and building an audience through that.

Sweepstakes can easily increase the effectiveness of your lead generation marketing by allowing you to gain email information easily and scale your social media following. Prize promotion gives you access to potential customers’ information without violating confidentiality as users willfully supply the given information to enter the contest.

Website marketing

Website marketing can be tedious at the beginning of the process. Since your website won’t receive significant traffic yet, your online presence is relatively small. This is where sweepstakes and contests become helpful. Prize promotion can boost your traffic by redirecting visitors to your own website to fill up the forms for the contest there.

By incorporating the contest to your website’s user interface, you’re gaining an increasing amount of traffic, as well as the conversion rate of visitors of customers.

User-generated content

User-generated content, or UGC, is marketing that involves your audience in your attempts to scale rather than directing your message toward them. Marketing through UGC is mainly done through social media platforms nowadays, although they were popular among websites in the past.

Contests are a great way to prompt your audience to share their own content that promotes your brand. By asking your audience to create their own content—whether they’re photos, videos, or essays—you’re gaining user-generated promotion, which continues to scale the more your audience grows.

Sales generation

Using sweepstakes to generate sales is probably the most obvious form of promotion among consumers, but is still a highly effective method of driving sales. Sweepstakes are a common way to prompt users to buy products among many companies. It is even more effective nowadays with the help of technology since it’s easier now to register for promos and contests online.

Marketing for sales generation is greatly boosted by sweepstakes and contests. Say, for example, you want customers to buy more of a certain product, you announce a contest that requires a receipt of the product to enter. There are other ways to do this, but the point is that it’s a really useful promotion method to drive more sales.

Conclusion

Marketing through sweepstakes is safe and gives your audience a sense of involvement, improving user engagement. The goal of prize promotion is to give your audience a fun experience, which, in turn, allows you to build a solid relationship with them while still hitting certain marketing targets.

We’re a sweepstakes management company based in Boston! Need help in setting up your own contest? Get in touch with us to see how we can help.