A Beginner’s Guide to Social Media Contests

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A Beginner’s Guide to Social Media Contests

The social media landscape today has become more powerful than ever. With a wide range of possibilities and applications that range from gatherings and online parties to full-blown fundraisers that never cease to get attention, these platforms can achieve anything when they’re used the right way. 

Out of all the different applications of social media that are worth noting, there’s one function that can help any kind of business accelerate its way to success and relevancy: social media contests.

An introduction to social media contests

Best described as one of the fastest and most guaranteed ways to generate opportunities for engagement, this type of application provides any business with the necessary platform to seek greater results.

By using the underlying virality factor that’s present in any platform, any company can use a social media contest to generate anticipation over a certain event or promotion. Regardless of whether you’ve got a product giveaway, a sweepstake promo, or an upcoming launch, this type of contest will fast-track the path towards getting significant results.

Instead of having to unnecessarily toil over a last-ditch promotional effort that isn’t guaranteed to get the right results, a social media contest helps you maximize your efforts in no time by easily standing out of the crowd. In this article, we will guide you on how to turn any contest into a conversion machine in an instant. 

On setting your goals

Similar to any social media campaign, a successful contest won’t be nearly half as effective as it should be if it isn’t approached with a proper set of goals. 

Before you start rolling out your plans and promoting your upcoming contest, it’s important to know what you’re trying to achieve because it helps set the path that you can follow. For instance, if you’re looking to get 500 more opt-ins or 10,000 likes on Facebook, establish what you’ll need to do and what parameters must be set to that you can achieve the targets.

All about promotion

One of the most important factors of any successful social media contest that any business should watch out for is the promotional aspect of the entire operation. At the end of the day, you’re undertaking this promotional effort to generate more results in the long run, meaning that you’ll need to work on your promotional strategies. 

By employing the right promotional strategies—such as social media posts, paid campaigns, and SEO—you’ll be able to get the ball rolling for your contest by drawing in more participants!

Why you need to know your customers and audience

When it comes to building a successful event, many business owners tend to overlook the fact that it pays to know who they’re reaching out to. By taking the time to understand your customers, you’ll be able to know the following key pieces of information:

  • What promotional strategies are most effective in marketing the social media contest to a target audience
  • What type of prize would be wanted the most by the crowd you’re trying to reach
  • Which type of tonality would work best for achieving your intended impact regarding drawing in more participants


Social media contests, when used correctly, will help maximize the impact that you can make online and draw in more profits, results, and conversions for your business. If you’re looking to generate much buzz around your business and leverage the power of social media and virality to your advantage, then utilizing contests should definitely be on your list!

Looking to build an effective promotional strategy to give your business the competitive advantage it needs but don’t have the necessary skills or knowledge to make it happen? Get in touch with our contest administration experts today so that we can help bring everything together for you!

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