In 2012, CFA Promo built Warner's a spin-to-win instant experience designed to encourage trial — awarding bras, panties, and wardrobe bundles sized from petite through plus.
How to play
The instant-win mechanic ran October 9–31, 2012, inviting consumers to spin for on-the-spot prizes — structured to convert curiosity into store visits and product trial.
The prizes
Approximate retail values reflected bra-led rewards across multiple prize tiers:
- 60 first prizes: bra wardrobe bundles (~$175 ARV each)
- 30 second prizes: single bras (~$35 ARV each)
- 30 third prizes: panties (~$10.50 ARV each)
Participation snapshot
The game generated 123,062 total entries and 117,874 unique entrants, with 5,188 consumers replaying — totaling more than 510,000 game plays.
High replay counts signaled compelling UX paired with prize structures sized for repeat engagement.
About Warner's
Warner's focuses on intimates that emphasize comfort and fit — bras anchor the assortment alongside panties, shapewear, and seasonal collections.
Why CFA Promo
Clients choose CFA when mechanics need to stay fair, auditable, and fulfillment-ready — especially for apparel prizing with size complexity.