Insights for promotion leaders
Practical notes on administration, compliance, and agency workflows — straight from the CFA Promo team.
Compliance
4 Ways to Protect Your Company From Sweepstakes & Contests Fraud
Reduce sweepstakes and contest fraud with practical steps: realistic prizes, strong official rules, fraud screening suited to your channels, and documented winner selection.
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Compliance
Why official rules still anchor every promotion
Why sweepstakes and contests need official rules: what to include, how they differ by mechanic, and why publishing rules before launch protects sponsors and entrants.
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Process
Agency checklist before launching a sweepstakes
A practical sweepstakes launch checklist for agencies: goals, prizes, disclosures, operations, and reporting — before creative and media lock.
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