CFA Marketing & Sales Promotion Agency

Program story

Nissan / Star Wars Sweepstakes

November 2017 Master the Drive sweepstakes aligning Nissan vehicle customization with Star Wars: The Last Jedi — layered automotive and experiential prizing.

Nissan / Star Wars Sweepstakes featured visual

Nissan mirrored The Last Jedi premiere energy with a nationwide sweepstakes blending configurable vehicles, premiere experiences, and collectible helmets — anchored by transparent alternate-value disclosures.

Program timing

Eligible entrants participated during the November 2017 window outlined by Nissan — generally permitting daily attempts subject to official documentation.

Participants needed valid licenses within their jurisdictions alongside age thresholds communicated within archived disclosures.

Vehicle customization choices

Upon entry, registrants selected among representative Nissan trims — each paired with approximate retail values disclosed contemporaneously (for example Titan PRO-4X, Altima 3.5 SL, Rogue SL, and Rogue Sport SL derivatives per sponsor filings).

Prize storytelling

Grand prize storytelling bundled bespoke vehicles, premiere trips for families, and collectible helmets — alongside voluntary alternate compensation pathways summarized within sponsor releases.

First prize itineraries emphasized Los Angeles premiere attendance with airfare, lodging, screenings, and incidental allowances; helmet winners rounded out broad gratification tiers.

After the promotion

Even after sweepstakes closure, Nissan maintained enthusiast configurators — fans interested in legacy assets can explore themed builds via Nissan's Star Wars hub when still hosted.

CFA Promo

Automotive sweeps require meticulous DMV, registration, and incentive disclosures — CFA Promo partners with counsel-aligned administrators for regulated promotions.