Emmitt Smith partnered with Haggar to spotlight deserving fathers and father figures with recognition modeled after Haggar's longstanding ties to hall-of-fame jacket craftsmanship.
Hall of Fame Dads positioning
As producers of jackets seen across multiple halls of fame, Haggar leaned into the idea that champions wear Haggar — extending hospitality honors toward dads who steward communities quietly.
Official rules snapshot
Representative eligibility and mechanics mirrored sponsor disclosures:
- Open to residents of the United States, DC, and Puerto Rico (subject to official rules)
- One entry per person with allowances for multiple family nominees where disclosed
- Entrants 18+ submitting nominee-centric multimedia honoring virtues such as community support and leadership
- Phase one relied on public voting to narrow finalist pools prior to judging overlays
Judging blend
Phase-two adjudication blended quantitative voting weight with qualitative judging frameworks summarized by Haggar — typically articulated as percentages tying popularity to thematic alignment and storytelling craftsmanship.
Prizes
Representative prize ladders showcased Haggar premiums escalating toward finalist bundles and flexible headline trips — governed entirely by archived sponsor disclosures.
Early-entry premiums rewarded qualifying entrants within capped allotments; finalist wardrobes layered bespoke embroidery or commemoratives alongside memorabilia partnerships disclosed within promotional filings.
- First 5,000 qualifying entries: Haggar pants per official rules
- Up to 52 phase-one finalists: Hall of Fame Dad blazer with custom patch, J.M. Haggar suit, two pant pairs, Emmitt Smith–autographed football, and $1,000 (ARVs per sponsor filings)
- Grand prize nominee: choice of Pro Football Hall of Fame Enshrinement trip package, Naismith Basketball Hall of Fame Enshrinement trip package, or $5,000 substitute prize where disclosed
CFA Promo
Judged contests demand compliant judging matrices and finalist auditing — CFA Promo assists administrators coordinating ballots, tie-break procedures, and documentation.