Starting January 3, 2003, Dunkin' Donuts teamed with six New England professional franchises — plus colleges and minor-league affiliates — for a peel-and-win cup program spanning roughly 1,500 shops.
Promotion footprint
Stickers printed across tens of millions of cups connected breakfast rituals with hometown sports passion — a sizable subset of the franchise network concentrated in Southern New England.
Prizes
The prize mix emphasized money-can't-buy experiences: meet-and-greets, clinics, in-stadium moments, memorabilia, and partner offers — collectively valued at a sweeping estimate communicated in sponsor materials.
Teams & athletes
Partners included the Red Sox, Patriots, Bruins, Celtics, Breakers, and Revolution — with athlete narratives woven into retail creative.
Collegiate and minor-league organizations expanded geographic warmth beyond the big six franchises.
Why it worked
Regional sweepstakes thrive when administration matches the ambition of the creative — cup mechanics, winner validation, and fulfillment must scale together.