Party City engaged CFA Promo for a youth-forward sweepstakes bridging sparkly in-store experiences with tour-date-specific drawings.
Sparkles, bows, and JoJo
JoJo Siwa's multidimensional brand — spanning entertainment, consumer products, and social storytelling — made concerts natural anchors for retail-driven sweepstakes.
Partner storytelling emphasized joyful creativity alongside anti-bullying narratives aligned with JoJo's broader fan community commitments.
See JoJo on her D.R.E.A.M. Concert Tour
According to sponsor disclosures, Party City distributed waves of four-pack ticket awards tied to tour stops — balancing excitement with inventory realism.
The sweepstakes launched April 26, 2019 and ran through August 10, 2019 (ET cutoff per rules). Entrants visited participating Party City stores to retrieve localized URLs and validation codes displayed at shelf.
Digital forms captured preferred show dates while enforcing parental oversight thresholds communicated within filings.
Alternate method of entry
Mail-in requests referencing sponsor-handled PO boxes ensured compliant alternate pathways — critical whenever codes originate inside stores.
CFA Promo execution
CFA Promo administered randomized drawings, winner outreach, and ticketing fulfillment — coordinating sponsor legal updates whenever inventory shifted.
Your next promotion
Retail concert tie-ins demand synchronized fixture updates — contact CFA Promo when planning nationwide drawings layered with marquee talent.