Specific Requirements for Skills Contests
Skills contests are innovative promotional marketing tools that will help your company’s popularity and sales soar. These contests can be fun ways to introduce and encourage consumer sales for your product or service. There are specific legal requirements for skills contests that you must follow or there will be costly […]
Specific Requirements for Sweepstakes
So, you’ve decided to run a sweepstakes drawing to promote the popularity of your company and the goods, products, and services you offer to consumers. It’s an excellent idea, but one that comes with specific legal requirements that can cost you if you don’t abide by them in the long […]
Sweepstakes and Skills Contests
If you have decided to run a sweepstakes or skills contest, you need to be aware of the often overlooked complex legal glaze that comes as a package deal. In the competitive, tech-savvy marketplace that today’s society offers, businesses heavily rely on cutting-edge promotions on social networking platforms to increase […]
Changes to Instagram
On January 30, 2018, Instagram launched a new Graph API and announced a plan to deprecate their older API Platform over the next two years, beginning on July 31, 2018. On April 4, 2018, in the wake of Facebook’s work to protect user data, Instagram accelerated the deprecation schedule by immediately deprecating some of the […]
Big League Chew to Send Lucky Fan to Induction Weekend at the National Baseball Hall of Fame
Fans to submit “Best Baseball Day Ever” memories for a chance to win trip to Cooperstown, NY Framingham , Ma (January 31, 2018) – Cohen- Friedberg Associates ( www.cfapromo.com ) is currently helping Iconic bubble gum brand Big League Chew and the National Baseball Hall of Fame and Museum in giving fans a […]
From Text-to-Win Sweeps to Mobile Product Demo Extensions In-Store
Text to win engage and acquire promotions continue to re-emerge as a go-to retail promotion in 2018. The opportunity to engage in-store and gather consumer data for remarketing is priceless value! As email boxes flood, mobile text to enter and win promotions offer the intimacy and delivery timing that rises […]
Who and what does the CEO of CFA, Mark Cohen do on a day to day basis?
Clients engage CFA for fun, exciting ideas. Sometimes, the promotions they have in mind to build and execute aren’t legally compliant, with many nuances and stipulations to consider. That’s where CFA’s CEO, Mark Cohen comes in. Mark with over 30+ years handling rules,works with clients to make sure promotions are […]
Why Social Media Contests Must ALWAYS Have Official Rules
By Carolyn Wilman, www.cfapromo.com My #1 tip for marketers – ALWAYS HAVE OFFICIAL RULES. Why? If you do not have official rules, you are opening yourself up to all types of legal, ethical, moral, and logistics problems. Marketers always have a set of official rules when running an online sweepstakes because […]
Why & How You Should Avoid a M.E.S.S. when Planning a Social Media Based Promotion
Most people don’t know that one of the most famous acronyms in the American lexicon originated in the promotions industry. As legend has it, the story goes like this. About 100 years ago, a junior executive during a “pitch meeting” was trying to impress the boss. He came up with […]
How sweepstakes experts can help your company grow
One of the types of promotions you can do to help your company grow is to run a sweepstakes or contest, and sweepstakes experts are there to help you maximize this growth. These days, sweepstakes management companies are the way to go to get the best ROI for your campaigns. […]