Brought to you by KAY® Jewelers and JetBlue Vacations®



NOTE: To claim the Grand Prize, the winner and fiancée must agree to participate in (a) a video recorded wedding ceremony (‘the Wedding”) on Zoom or mutually agreed upon recording format, date and time; and (b) the Zoom session with Neil Lane to help select the Neil Lane curated wedding bands both (a) and (b) (collectively the “Events”) on Zoom (or similar i.e. video recording mutually agreed upon method and location with the Sponsor) along with Sponsor selected backgrounds (optional and at Sponsor’s sole discretion). The winner and fiancée also agree to grant permission for the Sponsor and its associated agencies access to all Event videos, and allowing the recording of the Events. Winner and fiancée will be responsible for the video recording of the Wedding ceremony at a time agreed upon with Sponsor, and agree to share the full rights of the video with Sponsor. Anticipated Wedding date to be conducted by the end of August 2020. The Wedding may, at Sponsor’s sole discretion, BE POSTED ACROSS ANY OR ALL OF THE SPONSOR’S AND OTHER RELEASED PARTIES’ DIGITAL AND SOCIAL ASSETS, AT THE SPONSOR’S SOLE DISCRETION. Submission of a winning entry grants the Sponsor and its agents the right to publish, use, adapt, edit, publicly perform and/or modify such Wedding video in any way, in any and all media, including for use in advertising and marketing, without limitation, and without consideration to Entrant.

ELIGIBILITY: This Contest is open to legal residents of the 50 United States and the District of Columbia who are eighteen (18) years of age or older at the time of entry (the “Entrant”). The following are not allowed to participate or win a prize: (a) Employees, officers, and directors of Sponsor, Administrator, JetBlue Vacations, Zimmerman Advertising, agents of Sponsor, Administrator, and each of its respective companies, subsidiaries, advertising and promotion agencies (collectively the “Promotion Entities”), (b) individuals engaged in the development, production or distribution of materials for the Contest; and (c) persons who are in the immediate family of any person in any of the preceding categories (including mother, father, sister, brother, daughter, son, spouse, grandmother, grandfather, children or grandchildren), regardless of where they live; or persons who reside in the same household, whether related or not, as any person in any of the preceding categories. All eligibility is subject to all federal, state and local laws and regulations. All entries submitted are the property of the Sponsor. The Sponsor’s database clock will be the timekeeper for this Contest.

CONTEST TIMING: The KAY #LoveIsUnstoppableContest (the “Contest”) begins Monday, June 15, 2020 at 12:00:01 a.m. (midnight) Eastern Time (“ET”) and ends Monday, June 22, 2020 at 11:59:59 p.m. ET (“Entry Period”). All Eligible entries will be judged based on a judging criterion, as later defined in these Official Rules, to select one (1) prize winner.

Winner will be announced on or about Tuesday, June 23, 2020.

Only entries that include a fully compliant entry will be eligible for the Contest. Entry in the Contest does not constitute entry into any other promotion, contest or sweepstakes. By participating in the Contest, each Entrant unconditionally accepts and agrees to comply with and abide by these Official Rules (“Official Rules”) and the decisions of Sterling Jewelers Inc., 375 Ghent Road, Fairlawn, OH 44333 (the “Sponsor”) and/or Cohen-Friedberg Associates, LLC, Framingham, MA 01702 (the “Administrator”) whose decisions shall be final and legally binding in all respects and not subject to further review in any forum.

Please Note:
If your social media account (Instagram) is set to “protected mode,” or “private” your entry will not be visible and thus will not be received by Sponsor. Your entry method must be set to “public”.

You must submit an original photo on your Public Instagram feed (not stories), of yourself and your Fiancée (the “Engaged Couple”), telling us “Why you just can’t wait to get married” along with #LoveIsUnstoppableContest and tagging @KayJewelers (“Eligible Entry”).

Partial or incomplete/piecemeal submissions without the hashtag #LoveIsUnstoppableContest and tagging @KayJewelers on Instagram WILL NOT BE ACCEPTED AS GIVEAWAY ENTRIES and shall not be eligible for any prize.

Limit: One (1) Eligible Entries per person.

All Eligible Entries during the Entry Period, will be judged by the Judges based on judging criteria as later described in these Official Rules to determine one prize Winner.

Instagram note: Instagram’s terms of use ( apply.

Prohibited Content:
Entry submissions may not contain, as determined by the Sponsor, in its sole discretion, any content which:
a) is sexually explicit or suggestive; violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;
b) promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message;
c) is obscene or offensive; endorses any form of hate or hate group; appears to duplicate any other submission;
d) defames, misrepresents or contains disparaging remarks about other people or companies;
e) contains any personal identification, such as any e-mail addresses;
f) communicates messages or images inconsistent with the positive images and/or good will to which the Sponsor wishes to associate;
g) infringes the rights of any third party; and/or
h) violates any law.

Entrant’s Representations: By entering the Contest you represent and warrant that (a) the submission is Entrant’s original work product and does not infringe the rights of any third party, (b) publication of the submission via various media will not infringe the rights of any third party and (c) the submission has not been previously published in any medium. Each Entrant will indemnify and hold harmless Sponsor and other Released Parties (defined below) from any claims to the contrary.

Use of Data. Sponsor and JetBlue Vacations will be collecting personal data about Entrants online, in accordance with their privacy policies. Please review Sponsor’s privacy policy at and JetBlue’s privacy policy at By participating in the Contest, Entrants hereby agree to Sponsor’s and JetBlue Vacations’ collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.

Entry Notes: Any attempted form of entry other than as described herein is void. Sponsor will determine, in its sole discretion, what constitutes a valid entry and reserves the right to reject any Submissions that it deems, in its sole discretion, to violate any of Sponsor’s policies, standards, or practices. All materials submitted become the property of the Sponsor and will not be returned or acknowledged.

Sponsor reserves the right to cancel or modify the Contest if fraud or technical failures impair the integrity of the Contest as determined by the Sponsor, in its sole discretion, and to award the Prize based on eligible entries received prior to the cancellation.

If you opt to access the Contest via your wireless mobile device, data rates may apply according to the terms and conditions of your service agreement with your wireless carrier. Other charges may apply (such as normal airtime and carrier charges as well as charges for wireless Internet access) and may appear on your mobile phone bill or be deducted from your prepaid account balance. Wireless carriers’ rate plans may vary, and you should contact your wireless carrier for more information on messaging rate plans and charges relating to your participation in this Contest. Mobile device service may not be available in all areas. Check your phone’s capabilities for specific instructions. Sponsor is not responsible for any charges.

Entry Notes: Entries made on another’s behalf by any individuals or other entities, including but not limited to, commercial contest/sweepstakes subscription notification and/or entering services, will be declared invalid and disqualified for this Contest. Tampering with the entry process or the operation of the Contest is prohibited and any entries deemed by Sponsor, in its sole discretion, to have been submitted in this manner will be void. In the event a dispute regarding the identity of the individual who actually submitted an entry cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible.

Sponsor is not responsible for problems downloading or uploading any Contest-related information to or from the web site or for any other technical malfunctions of electronic equipment, computer on-line systems, servers, or providers, computer hardware or software failures, phone lines, failure of any electronic mail entry to be received by Sponsor on account of technical problems, traffic, congestion on the internet or the web site, or any other technical problems related to web site entries including telecommunication miscommunication or failure, and failed, lost, delayed, incomplete, garbled or misdirected communications which may limit an Entrant’s ability to participate in this Contest.

CONTEST JUDGING: A Panel of Contest judges (the “Judges”) appointed by the Sponsor, in its sole discretion, will judge each Eligible Entry based on the following equally weighted criteria:
Motivation behind the story
Meaningfulness of the story
Originality and emotion of the submitted story

The decisions of the Judges are final and legally binding and not subject to further review. In case of a tie, a third-party Judge, selected by the Sponsor, in its sole discretion, will judge the tied entries to determine the winning entry.

PRIZE/APPROXIMATE RETAIL VALUE (“ARV”): Only the prize listed below will be awarded to the Contest Winner.

One (1) Grand Prize consisting of the following:

Prize will include a pair of Neil Lane wedding bands and extended service plans. ARV up to $8,439.96
A 30-minute Zoom virtual consult session with Neil Lane to assist the winner in selecting their choice of available wedding bands.
[1] $5,000 JetBlue Vacations Travel Certificate to be used on any JetBlue Vacation packages found on, consisting of flights and hotel accommodations of the Winner’s choice. ARV $5,000. The terms and conditions of the Certificate apply. The JetBlue Vacations Certificate will be valid up to 2 years from issuance date.
Total ARV of this prize package is $13,439.96.

Prize winner is responsible for organizing and paying for their own wedding ceremony and officiating, and any and all expenses not stated in the above prize description. Any and all warranties on any prize (if any) are subject to the respective manufacturers’ terms, and winner agrees to look solely to such manufacturers for any such warranty. Prize is non-transferable and is not exchangeable for cash. Sponsor reserves the right to substitute a prize (or portion thereof) of equal or greater value if the advertised prize (or portion thereof) becomes unavailable.

Prize winner is responsible for any and all applicable fees, service charges, surcharges all insurance, federal, state, and local taxes, and any other unspecified expenses associated with acceptance or use of the prize.

All estimated retail values are subject to change based on, among other things, normal price fluctuations associated with the marketplace. Winner will not receive the difference between the ARV and actual retail value (if any). If the prize or the prize notification is returned as undeliverable or any non-compliance with the Official Rules or failure to respond within the applicable time period, or declines to participate in the video recorded proposal, it will result in forfeiture of the prize and will be awarded (time permitting) to the next Eligible Entry with the next highest Judges score.

Prize will be awarded only if the Contest winner fully complies with these Official Rules.

JetBlue Vacations Travel Certificate Terms and Conditions

Each JetBlue Vacations Travel Certificate is good for one-time use for a JetBlue Vacations package in accordance with the travel restrictions identified on or in connection with the Certificate. Travel must be booked at least 30 days prior to your requested departure date, and all travel must be completed before the specified Expiration Date. Redeemed travel is subject to flight and hotel availability, blackout dates, and capacity controls (vacation packages to Caribbean destinations subject to heightened capacity controls), and hotels/destinations may not be available on all dates or with all flights. Certificate is not valid for vacation packages including flights on partner airlines or code share or interline flights or for use in connection with JetBlue air-only travel, Even More Space, Mint flights, cruises or any other products or services. Certificate is transferable; however, at no time may it be purchased, sold, bartered, traded on an auction website or otherwise exchanged for value without prior written consent from JetBlue. Certificate may not be partially redeemed, is not redeemable for cash, and has no cash value.

Government taxes and fees apply to travel booked using a Certificate, are the responsibility of the passenger, and will vary based on route. Government taxes/fees are subject to change as required by law. Passenger must pay all applicable taxes and fees using a major credit card at the time of booking. To view more information regarding applicable taxes and fees, see The first checked bag is $35 and second bag is $45, subject to size and weight limits. Additional bags, if permitted, are $150 each. Passenger is solely responsible for fees for any oversized, overweight or extra baggage and fees for products/services sold separately, such as Even More Space seats, pet fees, in-flight movies, etc. To view baggage fees and other optional services and fees, see Travelers may be required to pay a deposit or provide a valid credit card at the time of hotel registration and will be solely responsible for any and all incidentals charged to the hotel room upon check-out.

If traveling outside of the United States of America, Customers are responsible for any and all documentation requirements, including but not limited to, proof of citizenship and all applicable visa requirements. JetBlue is not responsible for a passenger’s failure to present or provide adequate travel documentation required by the applicable laws of the territories a passenger is traveling to or from.

Certificate may be redeemed only as indicated on the Certificate. Certificate may not be redeemed at airport ticket counters or online. Credit Bank identifiers cannot be replaced if lost or stolen (except as required by law), and JetBlue is not responsible for lost or stolen Certificates or identifier numbers. JetBlue Vacations’ change/cancel policies (including certain change/cancel fees) apply. If you are a no-show for your flight or hotel stay, you will forfeit this Certificate and all money associated with the reservation. Redeemed travel is not eligible for TrueBlue points. Air travel on JetBlue is governed by JetBlue’s Contract of Carriage. See for details. Proper documentation required for boarding. Additional restrictions apply. See full JetBlue Vacations Terms and Conditions at for details.

WINNER NOTIFICATION: Contest winner will be notified Direct Message as determined by the Sponsor based on the information provided when registering in the Contest. Contest winner will be notified within (24 hours) of the selection. Once eligibility has been verified and the Sponsor receives the Contest winner’s requested information, the Sponsor will arrange to award the prize. Contest winner must reply with all required information in order to receive their prize.

Winner will be required to provide proof of identity, verification of eligibility and compliance with these Official Rules, and, unless prohibited by law, a complete written Affidavit of Eligibility/Release of Liability Form, W-9 tax payer request for identification form and where legal, Publicity Release (“Affidavits”) as well as any other documents required by Sponsor, all of which must be received fully-executed within five (5) calendar days of the date of first notification attempt or such potential Contest winner may be disqualified and an alternate potential Contest winner may be selected. Contest winner will receive an IRS tax form 1099 for the value of the prize won.

LIMITATION OF LIABILITY: Neither Sponsor, Judge, Administrator, jetBlue Vacations, the Promotion Entities, prize suppliers, nor any of their respective parent, subsidiary or affiliated entities or any of their respective shareholders, officers, directors, employees, agents, attorneys, successors and assigns (the “Released Parties”) shall be held responsible for, and Entrant hereby releases the Released Parties from any claims arising from or in any way relating to: (i) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (ii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iii) unauthorized human intervention in any part of the entry process or the Contest; (iv) electronic or human error which may occur in the administration of the Contest or the processing of entries; (v) any injury, death or damage to persons or property, including but not limited to Entrant’s computer, hardware or software, which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Contest (vi) use of any prize and (vii) the judging process including the outcome of the Contest.
9. GENERAL CONDITIONS: The Released Parties are not responsible for lost, late, incomplete, inaccurate, stolen, misdirected, undelivered, delayed, garbled or damaged entries; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest, including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest, the processing of entries, the announcement of the prize or in any Contest-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest. Released Parties are not responsible for injury or damage to Entrants’ or to any other person’s computer related to or resulting from participating in this Contest or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Contest or website or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. CAUTION: ANY ATTEMPT BY A PERSON TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. If for any reason the Contest is not capable of running as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor, which corrupts or affects the administration or proper conduct of this Contest, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and/or to cancel, terminate, modify or suspend the Contest or any element thereof. In the event of cancellation, Sponsor will award the prize from among all eligible, non- suspect entries received prior to cancellation by random drawing. The use of any automated launching or entry software or any other mechanical or electronic means that permits the Entrant to automatically enter repeatedly is prohibited. Any entries found or suspected to be submitted in this manner will be deemed ‘void’ by the Sponsor or Administrator. Entrants, by participating, agree that Sponsor and their respective parents, affiliates, subsidiaries and advertising and Contest agencies and all of their respective officers, directors, employees, representatives and agents will have no liability whatsoever for, and shall be held harmless by Entrants against, any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Contest.

DISPUTES: Except where prohibited, Entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the state of Ohio or the appropriate Court located in the state of Ohio; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ fees; and (3) unless otherwise prohibited, under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Entrant and Sponsor in connection with the Contest shall be governed by, and construed in accordance with, the laws of the State of Ohio, without giving effect to any choice of law or conflict of law rules (whether of the State of Ohio or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Ohio.

WINNER’S LIST: To obtain the name of the winner (available after 7/1/20), send a self-addressed stamped envelope to Administrator at: #LoveIsUnstoppableContest WINNER, P.O. Box 2312, Framingham, MA 01703-2312. All such requests must be received by 7/6/20.

Zoom and Instagram are not a Sponsor of this Contest and have no obligation for the conduct of the Contest or for the awarding of any Prize.