Corrugated printing is an excellent way for a company to make an important statement at the point of sale. It is a familiar technique for anyone inside a store. Large and colorful screens are attractive and often interactive. Digital corrugated displays are ubiquitous in retail stores. We see them in the grocery store keeping sacks of fries in stacked compartments, in the medicine chain that contains sunglasses, in the library that contains CDs and DVDs, and in countless places that contain innumerable products. Some are cutouts of models for our favorite sports characters and others are shipping boxes, with the correct folding and insertion techniques, becoming an independent screen.
There are many forms of these offers known by different names, such as:
- Floor stands: These are the most common corrugated screens at the points of purchase. In general, they are independent and keep products in stacked compartments in a grid pattern.
- Electric wings: they are long, flat and designed to be placed on the wall. Sometimes they are segmented and sometimes they have hooks.
- Unloading boxes: usually place DVD points and recycle items such as old glasses and surveys. This usually has a space to deposit something with the previous ad.
- Speed tables: used for CDs, books, clearance items or anything that requires flat horizontal widths designed to be at the same level as for bulk purchases.
- Tabletops: exactly as the name implies, these are the most difficult in the workplace. Everyone competes for the place where customers have their wallets and sell items that are displayed quickly.
Corrugated displays screens are produced by digital printing, either directly on cardboard or fiber, or on a large printed poster applied to the screen surface. The latter method produces an increasingly clear color. Since the cost of cutting a large custom template for standard printing is very high, these large screens are always produced digitally.
Before you can configure the corrugated screen printing at the point of sale, the buyer or manager will want to know what the final product looks like. For this reason, manufacturers must invest a lot of money in the design and production of these screens even before obtaining approval. A simple rate is not acceptable. This is the reason why the costs of these offers should be kept to a minimum and should be ready for shipment once approved. Digital corrugated screens offer more options with exceptional value.
How to choose
How many products are shipped today in cardboard or corrugated boxes? Cardboard is actually the material in which a tube of toothpaste is placed. Corrugated is the real term for what most of them refer to as a cardboard box. When you stop and think about it, there are millions of products protected in corrugated boxes and shipped worldwide.
It is extremely important that a product is well protected in the corrugated box suitable for testing and resistance. There are also ways to market products in a way that stands out from the market.
Think of corrugated screens, as they offer products to capture consumer attention in store lanes. Are you more inclined to see and buy something from a beautifully designed screen or print or something that is on a lost shelf among other similar products?
I think the answer is quite clear. It is called purchase motivation. What attracts attention may be the reason why he bought something and not necessarily because he went to a store to buy this specific item.
Each time something is shown, it represents a much better opportunity to be seen and bought by the consumer. The show is striking if it is created and designed with a structure and illustrations that illustrate the objective.
5 Tips on point of purchase designs:
- Get your attention
- Was it designed with experience in creativity?
- How about a specific offer that made you buy this product?
- Would you have bought a product if it were not on display?
- Did you like the product packaging?
Now, if you care a lot here, you’ll know how to achieve important designs.
Pros and cons
corrugated displays cardboard screens are a popular place for many people. The products come with pros and cons.
Convenience: this is one of the main advantages of the screens. If you buy the products, you will have a very easy time to assemble them. This is because you don’t need additional tools or even glue to put the structures in place. The good thing is that it comes with guides that show you how to assemble it correctly.
Once assembled, it becomes light so you can easily transport it and place it in any corner of your store.
In addition, you can easily customize it by writing letters directly on cardboard. Some screens have removable headers to which you can attach your message.
Elegant patterns: If you perform a quick search online, you will discover that the screens come in several elegant patterns designed for specific purposes. For example, there are offers for magazines, DVDs, clothes and birthday cards. There are also excellent techniques for unloading boxes.
If you are interested in products, you only need to investigate and determine the products that meet your ideals.
Strength: Although the screens may seem weak, they are not. The products are made of three layers of materials that make them extremely strong. Due to their resistance, products can easily preserve their content without showing signs of tension.
It is cheap: if you want to display your products in an elegant way with a limited budget, these are the products to consider. This is because they are cheap. For example, if you do your research, you will discover that most screens cost between $ 10 and $ 30. This price is affordable for many people.
Like anything else in life, corrugated displays cardboard screens have many defects.
A drawback is that the products offer very little resistance to moisture. Therefore, when they get wet due to the humidity of the environment or direct contact, they often soften and become pulp. It is also very absorbent and, therefore, easily transmits moisture to its contents.
To avoid this, the products should be placed in a dry place without water.