April 2020

April 2020

Sweepstakes Vs. Contests: How to Use Them for Your Marketing Efforts

There is a wide variety of making promotions employed by marketing professionals to increase brand reach and awareness. However, the term “promotion” is so broad that you can fit almost any marketing tactic within its realm of boundaries, including Contests, Sweepstakes, Instant Win Games, Loyalty Programs, or Continuity Programs. Among those mentioned, Sweepstakes and Contests …

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Why Sweepstakes Is Beneficial to Your Marketing Strategy – What to Know

You may have seen advertisements for sweepstakes and similar contests on the internet and might be wondering how sustainable this format is. Sweepstakes promotion is a marketing strategy that aims to increase user and consumer engagement. The public sees that you’re offering potential prize winnings, allowing them to get involved with your brand. Hence, they …

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Choosing a Sweepstakes Company Manager – Our Guide

Giveaways, prize fulfillment, lottery games, and contests for your marketing promotions are a hassle if your team doesn’t have the necessary experience and knowledge to pull it off. This is where sweepstake management companies come into the picture. They take the responsibility off your shoulders so that your team can focus on growing your company. …

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