Text to win engage and acquire promotions continue to re-emerge as a go-to retail promotion in 2018. The opportunity to engage in-store and gather consumer data for remarketing is priceless value! As email boxes flood, mobile text to enter and win promotions offer the intimacy and delivery timing that rises above the noise. We’ve recently …

From Text-to-Win Sweeps to Mobile Product Demo Extensions In-Store Read More »

Clients engage CFA for fun, exciting ideas. Sometimes, the promotions they have in mind to build and execute aren’t legally compliant, with many nuances and stipulations to consider. That’s where CFA’s CEO, Mark Cohen comes in. Mark with over 30+ years handling rules,works with clients to make sure promotions are compliant and executable from every …

Who and what does the CEO of CFA, Mark Cohen do on a day to day basis? Read More »