Most people don’t know that one of the most famous acronyms in the American lexicon originated in the promotions industry. As legend has it, the story goes like this. About 100 years ago, a junior executive during a “pitch meeting” was trying to impress the boss. He came up with what he believed to be …

Why & How You Should Avoid a M.E.S.S. when Planning a Social Media Based Promotion Read More »