Dates: January 20 – March 31st 10.9 million pageviews 313K Unique Visitors 18.25% visited 10 or more times Average Visit Length 7.49 minutes 335K Tell a Friend emails were sent PROMOTIONAL SUPPORT Cross Channel Online support in service, on corporate site Monthly Promo email – 48% click thru rate 500K Direct Mail sent existing customers 5% response rate 2.8 million emails in viral campaign –30% open rate, 9% click through rate PRIZING $169K worth of prizes Cars won by TW Cable/RR customers in : Rochester, Cincinnati, Milwaukee Digital Media Room won by TW Cable/RR customer in Lake City, FL

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