The Principals

Mark Cohen

Founder & CEO

As co-founder and CEO of Cohen-Friedberg Associates, Mark is responsible for the overall management and strategic direction of the CFA network with a particular focus on client project administration and execution. Mark is a highly respected member of the Marketing and Sales Promotion industry since 1969. Mark has held senior management positions at Arnold Communications, Burger King Corporation, McCann Erickson, Robert Landau Associates and Siebl-Mohr.

Mark is recognized as an expert in Sweepstakes, Instant Win Games, promotional administration, game execution and game logic. Accordingly, Mark is also responsible for the agency execution of all traditional and Internet related promotions. As out of the box concepts are created, Mark works with the client to best determine how to execute the concept. Mark has worked on numerous clients including Staples, Sport Chalet, ESPN, Florida Power and Light, Constant Contact, WWE, WEC, Party City, Jordan’s Furniture and National Amusements.

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Eric Friedberg


Company co-founder - Started Cohen Friedberg Associates in September of 1997. CFA has become a leader in online, interactive promotions because of our desire to keep thinking out of the box. Clients know that when they get an email from Eric there is usually an idea attached. Eric is known as an idea guy and someone who is always thinking outside the box. Eric has helped secure clients that include many Fortune 100 companies. CFA has long standing relationships with many clients who use us on a project by project basis because we strive to be perfect all the way through each project.

For the last 20 years, CFA has been developing some of the most creative and unique campaigns, Web sites, software technologies and brands on the Internet today. We have administered more than 5,000 successful promotions for clients such as Staples, ESPN, Lowes, Mars, P+G, Budweiser, Mullen Adv, Zimmerman Advertising, Modell's Sporting Goods, Majestic, Everlast, Party City and Simon Malls. Eric is a 25 year marketing executive with proven leadership and promotion marketing expertise. Eric prides himself on building effective work/client relationships through pro-activity and responsiveness. I am very hands on and have a "can do" attitude to help clients set and achieve their marketing goals.

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