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Dear Mr. Friedberg,
This letter serves to applaud your efforts for creativity, attention to detail, and timely follow through on the recent scratch card program you developed for Pepsi ONE.
Pepsi ONE is a great new brand that is literally sweeping the nation and we must continue to increase trial and awareness among consumers. The basketball themed scratch
card was a perfect vehicle to help increase trial for our national, March NCAA in-store sampling program. Not only did the card allow us to deliver a consumer offer in a turn-key manner,
but the perceived value of a scratch card with consumers is quite high.
Thank you again for your tremendous efforts on a most successful program. I look forward to working with you and your company on future promotions for Pepsi ONE.
Sincerely,
Marketing Manager, Pepsi ONE
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