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Story from BRANDWEEK (February 14, 2000)
CLINTON, MISS.__In a bid to draw more subscribers to its OnLine Account Manager service, MCI WorldCom has launched a sweepstakes with $1 million the prize. Now through March 31, customers who sign up for OnLine Account Manager can enter their phone number at www.wcom.com/prize to see if they've won the grand prize, a $10,000 second prize, or a PC. MCI will also give 4,000 entrants 100 free long-distance minutes. The promo, via Cohen-Friedberg Associates, Framingham, Mass., will be pushed in statement stuffers and on MCI's Web site. The free service lets users pay phone bills online and check past bills.
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