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January 24, 2004
Dear David,
I just wanted to let you know how happy we at MAXIM Online are with the outcome
of "The Great MAXIM Football Pool," which CFA conceived, programmed and managed for us.
CFA's ability to handle every aspect of this program was very impressive.
In addition to the conceptual and technical services you provided, your promotion management
was especially impressive. The fact that you delivered hundreds of prizes to winners each week
for 17 weeks, without a single complaint landing on my desk, speaks loudly to your ability to run a
top-notch promotional agency.
Over the course of the promotion, we received literally hundreds of e-mails commending us for a Football Challenge that was
much more than a boring "pickem game." From the fantasy wagering to the league functionality, your game certainly proved to be an
exciting activity for our users.
Again, thank you for all your efforts. Everyone here is really looking forward to our upcoming collaboration on the NCAA promotion - "MAXIM Madness!"
Please give my personal thanks to Rob, Eric and Mark for their continued hard work and timely handling of our issues.
Sincerely,
Director of Internet Publishing
MAXIM Online
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